The problem
The organizers wanted the page to feel cultural and considered without slowing it down or burying the ticket purchase. They also had three days before the event was announced.
An event platform that tells a cultural story while it sells tickets. Heritage up front, a smooth checkout right behind it.

The organizers wanted the page to feel cultural and considered without slowing it down or burying the ticket purchase. They also had three days before the event was announced.
I kept the structure deliberately small: one page that preserved the event's identity and left a clear, unobstructed path to the ticket flow, sold-out handling included. A short deadline is a scoping constraint, not an excuse for a worse product.
The event kept its character, buying a ticket became the easiest action on the page, and the site went live in time for the announcement at 95/100 on Google's page-speed audit.