The problem
The previous site mixed campaign, property, and investor content on the same pages. Serious buyers were dropping off before they ever inquired, and every new campaign page required engineering time.
Futura by Filinvest
The marketing platform for one of the Philippines' largest property developers. It turns a sprawling, multi-brand portfolio into a clear, easy path for serious buyers.
The approach
I rebuilt the site around how buyers actually decide: explore communities, compare value, then inquire. I built a modular content system that lets the marketing team assemble campaign pages from approved building blocks, so every brand stays visually consistent without a developer in the loop.
The result
The marketing team publishes campaign pages independently now, in hours rather than weeks. The site scored 97/100 on Google's page-speed audit at launch, and the brand reads consistently across the entire portfolio.
12 weeks
From brief to launch
No developer needed
New campaign pages
97/100
Page-speed score at launch