Challenge.
The previous site mixed campaign, property, and investor content on the same pages. High-intent leads had to work out which parts applied to them before they could inquire.
Approach.
Rebuilt the information model around user intent: explore communities, compare value, then act. Modular content lets the team assemble campaigns from pieces that already match the design system.
Outcome.
The marketing team now ships campaign pages without engineering involvement and without visual drift, because every module is already designed. Lighthouse holds at 97 across the templates.
In the build
What I owned.
- 01Information architecture across a multi-brand portfolio
- 02Reusable component library and content modules
- 03CMS schema design and content governance
- 04Performance optimization and QA
// outcome
- 97Lighthouse
- ReusableContent modules
- No engineeringCampaign publishing
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