Futura by Filinvest
Challenge
The previous site mixed campaign messaging, property details, and investor content on the same pages. High-intent leads dropped off before inquiry.
Approach
Rebuilt the information model around user intent: explore communities, compare value, then act. Standardized content modules for fast publishing without visual drift.
Outcome
Qualified inquiries increased. Campaign landing pages now ship in hours, not days. The internal team has a reliable publishing workflow.
+41%Lead completion
97Lighthouse score
-55%Time to publish
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