Challenge
The previous site mixed campaign messaging, property details, and investor content on the same pages. Users had to decode the offering themselves, and high-intent leads dropped off before inquiry.
Case Study
Futura by Filinvest
A real-estate platform that made a multi-brand portfolio easier to understand and convert.
Approach
I rebuilt the information model around user intent: explore communities, compare value, then act. Content modules were standardized so marketing could launch pages quickly without breaking visual consistency.
Outcome
The launch increased qualified inquiries and gave the internal team a reliable publishing workflow. Campaign landing pages now ship in hours, not days.
Role and responsibilities
- Information architecture and page flow
- Reusable front-end component library
- CMS schema design and content governance
- Performance optimization and QA
Next case
Bioreader
Read faster and retain more with guided emphasis.