Challenge
Promotion traffic was high, but prospective attendees struggled to find key details quickly. Registration intent dropped on mobile.
Case Study
Cybergence
An event website built to drive registrations with clear details and flow.
Approach
I reorganized the page into a scannable narrative: what, why, who, when, then register. Every block has one message and one primary action.
Outcome
The new structure increased signups and reduced support questions around schedule and venue details.
Role and responsibilities
- Landing page architecture
- Speaker and schedule sections
- Registration flow handoff
- Cross-device QA
Next case
Kaugmaon
Brand storytelling with a smoother ticket path.