Cybergence
Challenge
Promotion traffic was high but attendees struggled to find key details. Registration intent dropped on mobile.
Approach
Reorganized the page into a scannable narrative: what, why, who, when, then register. Each block has one message and one action.
Outcome
Signups increased and support questions about schedule and venue details dropped significantly.
+27%Registration rate
-18%Bounce rate
+21%Mobile completion
Next projectKaugmaon